As the TPP (Trans-Pacific Strategic Partnership) negotiation goes through highs and lows, companies in the food and beverage industry are watching over discussions on the tariffs on highest alert. At the same time, the global competition of the industry has been intensifying while the industry has been dealing with unprecedented aggressive cross-boarder mergers. With various challenges woven into the business, GR Japan supports those in the industry obtain up-to-date regulatory and policy issues information and help establish measures on distribution, risk and reputation management.