Japanese Cosmetics Industry at a Crossroads

makeups

Japan’s cosmetics industry is entering one of its most critical moments in decades. Long admired for its craftsmanship and scientific rigor, the sector is now confronting fast-moving competition from Korea and China, growing digital disruption, and a regulatory framework that risks holding back innovation.

Our latest report explores how these forces are reshaping the landscape, why the traditional strengths of Japanese brands are no longer enough, and what reforms and strategic shifts are needed for the industry to regain its global edge.

Please read the full report in the attached PDF for timely insight into where the market is headed—and what it will take to stay competitive.