Tourism has largely recovered following the pandemic and is a major global industry once again. Japan, which boasts a rich history and culture, internationally recognized cuisine, and diverse natural attractions, continues to benefit from the growing demand in this sector.
GR Japan has followed developments in this sector for many years, developing a strong network and a good understanding of policy priorities and opportunities. We have worked on several Olympics-related projects and are directly involved in advocacy and formulating policy recommendations for the tourism sector overall.